Case Study

The Australian Trade and Investment Commission (Austrade) contracted Successful Graduate to develop several bespoke microcredentials for Study Australia. These microcredentials support the acquisition of international students to Australia with the reopening of its borders. They are officially recognised by the Australian Government.

Study Australia is the arm of the Australian Government that is responsible for marketing Australia as a student destination. Our microcredentials have been launched as part of the Study Australia Digital Education Hub, and form important elements of the Study Australia Employability Hub strategy.

These microcredentials were free of charge to all international students: graduates, current and prospective; onshore and offshore. Upon completion, students will receive a digital certificate that can be shared with professional networks, such as LinkedIn and potential employers.

This new suite of microcredentials, alongside a growing range of other digital resources and services, were designed to support ongoing engagement with Australia’s global student community and to add value to an Australian qualification, enhance the student experience, and facilitate work-and-study and graduate outcomes.

This project supported the reopening of Australia’s borders at the end of the COVID pandemic, and was completed in December 2022.

Bespoke courses built with the client.

Materials for this platform were largely written from a blank sheet of paper, meeting the needs of the client during changing circumstances.

The platform was prepared by Successful Graduate as a subdomain of the official Study Australia government website.

We were also been contracted to build a second Austrade site to support Study Australia in China. Our video materials for this site were translated with Simplified Chinese subtitles.

Academic Readiness Microcredential

The Academic Readiness Microcredential teaches new students about the academic requirements of the Australian education system.

It is designed to support students with their decision to study in Australia, while preparing them for a more rewarding study experience.

Work Readiness Microcredential

The Work Readiness Microcredential provides a high level outline of how students can apply for work following their Australian education experience.

It is designed to encourage students to study in Australia, and supplement their formal education with an understanding about the job application process.

Enrolment Incentive

The platform has been delivered as a signature piece of the Study Australia Employability Hub, which is designed to encourage international students to enrol for an Australian education.

This suite of Successful Graduate microcredentials, alongside a growing range of other digital resources and services, were designed to support ongoing engagement with Australia’s global student community.

Visit Employability Hub

Australian Trade and Investment Commission - Study Australia

Vik Singh, Program Director, Digital Education Hub

Successful Graduate was chosen to spearhead one of the pilot programs under our Study Australia Employability Hub initiative, and we are delighted with the student response to their Work Readiness Microcredential and Academic Readiness Microcredential. The whole process has been seamless and we were very impressed by the customisation and flexibility that Successful Graduate offered given our unique needs. Employability training to support students at any stage of their journey is vital.

Incentivising student acquisition.

Supporting student retention.

Delivering job-ready graduates.