University of Canberra
Case Study
We’re proud to showcase our data-driven partnership with the University of Canberra (UC), which tackled the challenge of engaging international students from day one in the student recruitment funnel.
This is the leading Australian university in Canberra for full-time graduate employment*, and it’s not hard to see why. No matter the motivations for studying in Australia, students are connected with industry to prepare them for a career in Australia or abroad with internships, industry projects, guest lecturers, and more.
Choosing to study overseas at an Australian university like UC ensures students gain practical, real-world skills while experiencing life in one of the world’s most liveable cities. Whether the goal is to build a career in Australia or take their skills worldwide, students studying at UC will be set up for success.
*Good Universities Guide, 2023
Enquiry conversion and offer conversion
Our course materials were utilised in the international student enrolment funnel in a strategic way to reward students for taking action. Students making enquiries received a nurture campaign that rewarded them with our Academic Readiness Course once they moved to an application to study at the University. Similarly, a nurture campaign from the letter of offer rewarded students who confirmed their enrolment with our Pre-Departure Course for International Students.
UC Brand
This amazing client supplied us with their brand guidelines, colours, fonts, images and logos. We then worked with the UC marketing team and international team to bring this installation to life in a variety of meaningful ways.
Diverse Student Locations
Our client dashboard displayed student registrations from 208 locations across the world, demonstrating the scalable power of working with Successful Graduate to attract international student enrolments.
Enrolment Incentive
The results speak for themselves:
- 100% positive feedback from students who completed the courses.
- 100% of Pre-Departure students felt “better prepared” for their study experience.
- Over 97% of Academic Readiness students agreed it “helped improve their readiness.”
- Over 90% of students stated that they were now likely to enrol with UC, having received the free micro-credentials
University management testimonial.
Amy was integral in the project’s commencement and has kindly provided her thoughts here.
Incentivising student acquisition.
Supporting student retention.
Delivering job-ready graduates.